The Business Plan For SXSW

It was late 2012 and I had just moved to Texas from South Carolina. At this stage of my life, I was intoxicated with the idea of crushing it with my first tech startup, No Chains. I was fresh out of a tech accelerator and was set to launch at SXSW. Hindsight is always like fresh Lasik, right? Ok, let's talk about what I thought I did right.